Macadamia salted caramel ($4.20)!
Wednesday Magnum macadamia salted caramel $4.20. Premium ice cream stick with the nut + caramel combination.
Wednesday dessert pickup — Magnum macadamia salted caramel at $4.20. Premium ice cream stick with the nut + caramel combination.
We ordered:
- Magnum macadamia salted caramel ice cream — $4.20
Magnum is the iconic Unilever premium ice cream stick brand — originally launched in Belgium in 1989, expanded globally to become one of the dominant premium ice cream brands. The Singapore distribution covers all major supermarkets (NTUC, Cold Storage, Giant) plus convenience stores (7-Eleven, Cheers) and many cafes.
The Magnum architecture is consistent across all variants:
- Vanilla, chocolate, or specialty-flavoured ice cream centre
- Chocolate shell coating (the signature “crack” on the first bite)
- Additional layers (nuts, swirls, biscuit pieces) depending on the variant
- Wooden stick
The macadamia salted caramel variant runs:
- Vanilla ice cream centre
- Salted caramel swirl through the ice cream
- Belgian chocolate shell coating
- Macadamia nut pieces embedded in the chocolate shell
The salted caramel flavour profile is the modern dessert classic. The combination of caramelised sugar + sea salt creates the sweet-savoury balance that’s become one of the defining flavour combinations of the 2010s premium dessert era. Different from straight caramel (which can be one-note sweet), the salted caramel adds the umami depth that makes the flavour more complex.
The macadamia nut element is the Hawaiian-tropical upgrade. Macadamia nuts (originally from Australia, now grown commercially in Hawaii) have the buttery-rich flavour and the crunchy-tender texture. The nut pieces embedded in the chocolate shell give the proper textural contrast against the smooth ice cream centre.
At $4.20, this is the premium ice cream stick pricing tier. Standard ice cream sticks (Wall’s Cornetto, Walls Magnum Classic) run $2-3; the premium Magnum specialty variants run $4-5 each. The pricing reflects the proper Belgian chocolate sourcing and the more elaborate ingredient compositions.
The Wednesday afternoon dessert pickup is the casual rotation. Different from the proper dessert cafe (which is the destination dining), the Magnum convenience store pickup is the everyday accessible premium dessert option. Pick up the stick during the supermarket run or the convenience store stop, eat in the car or back at home.
Overall: 4.5 / 5. 😋👍🏼 Solid Magnum macadamia salted caramel — would re-stock.
